“Is It Safe?” is a free educational video created by TEF with a video production company. “Is It Safe?” has been widely distributed to scientists and lay people educating society about public health. It is also currently available on this website in Spanish and in English with Japanese subtitles. With additional funding, extension of the “Is It Safe?” messages to all major languages to make it accessible to audiences worldwide is one of TEF’s goals.
This initiative, co-funded by the National Institute of Environmental Health Sciences (NIEHS), also received support from the government (Food and Drug Administration), industry (3M, Amgen, Bristol-Myers Squibb, Charles River Laboratories, Chevron Corporation, General Electric, Gradient Corporation, Merck, Pfizer, American Chemistry Council), professional societies (International Union of Toxicology), foundations (DuPage Community Foundation), leading Contract Research Organizations (Charles River Laboratories) and many individuals in the field of toxicology.
This original key initiative has been a great success, winning the prestigious “Platinum Best in Show” Aurora Award. The Foundation has been encouraged to have this video translated into languages other than English. A Latin American Spanish version and a Japanese subtitled version have been produced. Videos are freely available to the public at the TEF website.